Spring is a busy season for home renovations, making it an ideal time for HVAC contractors to connect with customers and expand their businesses. As homeowners freshen their homes for warmer weather, many also consider improving comfort, reducing energy bills, and preparing for the summer heat. HVAC systems play a significant role in that conversation. Here are some practical ways to reach more customers this spring and help them see the value of working with you.

Offer seasonal deals that make sense

When people are already spending money on home improvements, they’re looking for deals. Spring promotions give them a reason to choose you over someone else.

You could offer spring tune-ups at a discounted rate. Prepare their air conditioning systems for summer by promoting the following steps: cleaning coils, checking refrigerant levels, testing drains, and replacing filters. Remind them that regular maintenance can prevent breakdowns when the weather gets hot.

It’s also a good time to talk about rebates. Whether you’re offering them directly or helping customers take advantage of manufacturer or utility rebates, make it easy for people to understand how they can save money on upgrades. For example, many heat pumps are eligible for energy efficiency incentives in Canada and the United States.

Get found online by people planning renovations

Most homeowners start their renovation journey online. You want your company to appear in Google results when they search for “new air conditioner for my reno” or “best heat pump for spring.”

Write blog posts that answer your customers’ common questions: What size HVAC system do I need for my addition? Is it worth upgrading to a smart thermostat? How can I reduce allergies in my home this spring?

Run social media ads that target homeowners in your service area. Use photos of clean installations, happy customers, or before-and-after shots to showcase your work. Promote popular products like mini-split systems for basement renovations, smart thermostats for tech-savvy homeowners, or quieter outdoor units for backyard upgrades.

Show how HVAC fits into home renovation projects

Many people don’t realize how HVAC changes can be easier and more affordable when done in conjunction with renovations. This is your chance to explain why doing it now makes sense.

For example, adding an in-law suite or creating a basement suite, recommend a ductless mini-split system for easy installation and zoned control. If they’re building an addition, help them determine whether their current system can handle the extra square footage or if it’s time to upgrade.

Smart home projects are also popular in spring. If your customer is already investing in smart lighting or home security, it’s a great time to discuss adding a smart thermostat to manage comfort and energy use from their smartphone.

Help customers understand their options

The more people know, the more confident they feel about making a purchase. That’s why educating your customers pays off.

If you’re speaking with someone who has asthma or allergies, suggest upgrading to a better filter or explain the difference between a standalone purifier and a whole-home system. Spring is when allergens peak, so it’s a good time to address indoor air quality.

If a customer’s system is over 10 years old, show them the potential savings they could achieve by switching to a high-efficiency heat pump or air conditioning unit. Share examples or tools that help estimate yearly energy savings. Mention trusted sources, such as Energy Star or the Canada Energy Regulator, to back up your claims.

Think about what products solve springtime problems for homeowners:

• Heat pumps that handle both spring heating and summer cooling
• Quiet outdoor AC units that won’t disturb backyard barbecues
• Smart thermostats that adjust settings automatically as the weather changes
• HEPA filters that help tackle pollen and other allergens

When you show them how HVAC fits into their renovation plans and offer great products, helpful advice, and seasonal deals, they’re more likely to choose you for the job.

Looking to boost your business this spring? We can help you find the right models for your customers, and we carry top brands that HVAC pros trust. Check out ECCO’s spring promotion for exclusive reward points and deals on some of the best HVAC products. Let’s grow your business together.