For over 60 years, The ECCO Group™ has experienced consistent expansion, with our manufacturing sector dominating the sheet metal HVAC market in Western Canada. Our ECCO Supply™ division offers comprehensive wholesale distribution services for Heating, Ventilation, and Air Conditioning (HVAC) supplies and equipment. With sales branches situated in manufacturing and distribution hubs across Western and Central Canada, we are now extending our team into the United States. We are seeking individuals who are enthusiastic about enhancing customer satisfaction and fostering substantial market expansion to join our organization as we continue to grow.
ABOUT THE POSITION:
ECCO is seeking an E-Commerce Manager to spearhead the development and launch of a Product Information Management (PIM) and E-Commerce platform. The successful candidate will oversee daily e-commerce operations, enhance user experience, implement digital marketing strategies, and drive revenue growth. This role involves collaboration with IT, graphic design, sales, and operations teams to ensure a seamless customer journey from site visit to checkout.
If you want to work in an exciting and dynamic environment, we encourage you to apply for this opportunity today!
DUTIES:
- Help lead the development and design of the organization’s PIM and e-commerce platform.
- Work with cross functional teams to integrate PIM and e-commerce platform to Infor’s M3 ERP system.
- Craft and execute against plans to enhance website performance and grow ECCO’s online presence.
- Oversee the day-to-day operations of the e-commerce platform to ensure smooth functionality.
- Develop and implement e-commerce strategies tailored to the manufacturing industry, considering factors like b2b vs. b2c sales, product complexity, and distribution channels.
- Identify and capitalize on online revenue generating opportunities.
- Manage product listings and site design.
- Analyzing market trends and competitor activity to optimize pricing, promotions, and products.
- Implementing digital marketing campaigns to drive online traffic and generate leads.
- Utilizing SEO, SEM, social media, and email marketing to reach target audiences.
- Analyzing website analytics and sales data to optimize marketing efforts and the customer experience.
- Managing online customer interactions and providing excellent customer service.
- Work with IT, graphic design, sales, and operations teams to ensure consistent messaging and branding across all channels.
- Building and maintaining relationships with b2b clients through online channels.
- Gathering and analyzing customer feedback to improve products and services.
- Collaborating with logistics and supply chain teams to ensure timely and accurate order fulfillment.
ABOUT THE IDEAL CANDIDATE:
- Demonstrated proficiency in PIM and E-commerce platform development and execution, preferably in a B2B or manufacturing environment.
- A bachelor’s degree in business, marketing, e-commerce, or a related field.
- Good understanding of manufacturing & distribution products and processes.
- Experience with digital marketing, web analytics and data-driven decision-making.
- Ability to analyze sales data and identify trends.
- Excellent communication skills with ability to collaborate effectively with cross-functional teams, including manufacturing, sales, operations and marketing.
- Strong organizational skills to ensure smooth e-commerce operations.
- Ability to adapt to the rapidly evolving digital landscape, new technologies, and market trends.
- Ability to manage multiple projects and prioritize tasks effectively.